Jeep Trail Rated Badge

Have you ever wondered what the Trail Rated badge on the side of your Jeep means?

That’s a great video from Jeep. But, what does it really mean? Because, not all Jeeps wear the badge. I noticed this while shopping for my Jeep, and quickly realized it’s just marketing. Granted, it’s a great idea that helps draw attention to the vehicle’s inherit capabilities. But, in the end, there’s no additional equipment or capabilities. There is a line item on the invoice for it, though.

http://www.jeep.com/en/jeep-capabilities/trail-rated/

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2 comments

    1. You might be on to something! Maybe Jeep should consider a whole new line of badges: Mommy Rated, Kid Rated, and so on. There’s definitely a market there because not everyone is focused on “Trail Rated,” right!? Ha!

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